Makeup Mag News: L'Oréal USA Pulls Shu Uemura from U.S. Stores

"Another popular cosmetic brand is leaving United States department stores and boutiques: L'Oréal USA has announced it will phase out retail operations for Shu Uemura in the coming months. According to L'Oréal USA representatives, the decision was based on the brand's relatively low stateside sales.

"Shu Uemura is a unique and vibrant brand, but it represents a very small part of our luxury business," said Carol Hamilton, president of L'Oréal USA's luxury division, in a statement. "We decided that L'Oréal USA would be better served by focusing on our other strategic luxury brands like Lancôme, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Kiehl's and fragrances."

Because L'Oréal USA declined to disclose sales numbers for specific brands, it's not clear how Shu Uemura sales compared to those of other L'Oréal-owned luxury brands." Read the full story here...

Smokey Black & Pink Look

I haven't posted in forever. Well, heres the makeup I wore on Friday night. I just bought the Sims 3, so I'll probably be extremely distracted for a few weeks. 

Products Used:

- Too Faced Shadow Insurance

- Sugarpill's Dollipop 

- Sugarpill's Poison Plum

- NYX Cosmetic's Black

- NYX Cosmetic's White

- LÓreal Paris' Telescopic Explosion Mascara

Tutorial: Neutral Golds & a Pop of Teal

Simple & pretty.

I posted this look March 13th, and I decided to re-do it and post a tutorial for it. This is one of my favorite "simple/neutral" looks that I've done. Enjoy!

Step 1: Apply Urban Decay's Primer Potion all over your lid.

 Step 2: Using a flat fluffy eyeshadow brush, apply the first colour in L.A. Colour's Tea Time palette all your your lid and blend upwards.

Step 3: Using the same fluffy brush, apply the third colour from the Tea Time palette just above your crease. Blend it out.

Step 4: Use a thin eyeliner brush to apply Maybeline's Gel Liner in Blackest Black on your upper lashline. Create a small wing.

Step 5: Curl your lashes.

Step 6: Spoolie out your lashes. This step is optional.

Extra Tip: If you don't own a spoolie, you can use an old mascara wand that has been cleaned!

Step 7: Using the same eyeliner brush and Maybeline's Gel Liner, apply it to your tightline.

Step 8: Apply LÓreal Paris' Telescopic Explosion mascara to your lashes.

Step 9: Apply NYX Cosmetic's eyelashes in Dream Catcher.

Step 10: Curl your lashes again. This step helps make the false eyelashes look more natural.

Step 11: Apply a good coat of Urban Decay's 24/7 Shadow Pencil in Clash to your waterline. Make sure to get enough product on, we really want this colour to pop!

Step 12: Apply Bourjois Paris' Coup de Theatre mascara in Bleu Spectaculaire to your lower eyelashes. Finished!

Sweet and Greedy Grass

Another great look for Spring / St. Patty's day! The name was just a mix of the product names.


Products Used:
- Annabelle Studio Pigment in Greed
- Sugarpill's Midori
- MAC Cosmetic's Sassy Grass
- MAC Cosmetic's Humid
- MAC Cosmetic's Sweet and Punchy
- LÓreal Paris' Telescopic Explosion Mascara
- MAC Cosmetic's Opulash Mascara in Army of Amazons

Neutral Golds With a Pop of Teal

This is the makeup look I wore last night. I'll be wearing this again tonight because I loved it so much. I did a really quick neutral shimmery gold eyeshadow look, then added black eyeliner on my upper lashline and tightline. I applied blue mascara on my lower lashes, added blue eyeliner and finished off with black falsies.

Product List:

- Urban Decay's Primer Potion

- L.A. Colours Palette in Tea Time

- Maybeline Gel Liner in Blackest Black

- LÓreal's Telescopic Explosion Mascara

- Urban Decay's 24/7 Shadow Pencil in Clash

- Bourjois Paris' Coup de Theatre Mascara in Bleu Spectaculaire! 

- NYX Cosmetic's Eyelashes in Dream Catcher

Vibrant Orange and Purple Look

Playing around with colours, mostly.

Products Used:

- Urban Decay's Primer Potion

- Make Up Forever's Tangerine

- Make Up Forever's Purple

- Sugarpill's Poison Plum

- NYX Cosmetic's Black

- LÓreal's Telescopic Explosion Mascara

- Amuse's 6 Colour Contour and Blush Palette

- NYX Cosmetic's Ballerina Pink Lipgloss

Fire Bird Inspired Makeup on Jane

I did this look while I was in Toronto! I used only eyeshadows, cream eyeliner, and lipstick! It reminds me of the Black Swan. :P I did a technique to make some of the yellow in the inner corners look dusted. I had a lot of fun doing this.


Products Used:
- Sugarpill's Buttercupcake
- Make Up Forever's Tangerine
- 88 Palette's Red
- 88 Palette's Black
- NYX Cosmetic's Red Head
- Maybeline's Gel Liner in Blackest Black
- LÓreal's Telescopic Explosion Mascara in Carbon Black
- MAC Lipstick in Cockney
- MAC Lipstick in Neon Orange

L'Oreal Telescopic Explosion Mascara Review, Pictures

• Packaging: The mascara comes in a tall black triangular tube with red text. The wand is black, and has a flexible connection (red) to the applicator.
• Product:  The mascara is very "inky". The mascara is easy for application, and the applicator is a funky way of really separating your lashes while applying the mascara.
  • Carbon Black: is a dark black colour. It's not the blackest of the shades, but I really like this shade because it looks almost more natural, but it's still dramatic on the eyes. It doesn't have an "offensive" smell, and it doesn't clump. 
• Final Thoughts:  This is one of my new favorite mascaras. It's a decent price, and the quality is awesome! The wand is funky and fun, and it's available in three different shades.
• Availability:  $9, Shoppers Drug Mart