Monday, May 30, 2011

Makeup Mag News: L'Oréal USA Pulls Shu Uemura from U.S. Stores

"Another popular cosmetic brand is leaving United States department stores and boutiques: L'Oréal USA has announced it will phase out retail operations for Shu Uemura in the coming months. According to L'Oréal USA representatives, the decision was based on the brand's relatively low stateside sales.

"Shu Uemura is a unique and vibrant brand, but it represents a very small part of our luxury business," said Carol Hamilton, president of L'Oréal USA's luxury division, in a statement. "We decided that L'Oréal USA would be better served by focusing on our other strategic luxury brands like Lancôme, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Kiehl's and fragrances."

Because L'Oréal USA declined to disclose sales numbers for specific brands, it's not clear how Shu Uemura sales compared to those of other L'Oréal-owned luxury brands." Read the full story here...

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