Wednesday, April 13, 2011

Make Up Forever Launching New Aqua Liners

Staying true to our belief of never having to sacrifice color for performance, MAKE UP FOR EVER introduces another vibrant addition to our award-winning Aqua range – new Aqua Liner. This eye-catching, highly pigmented new collection of waterproof liquid eye liner was developed to outperform even in the most extreme environments. Aqua Liner was created to provide make up artists with the ultimate liquid liner that boasts precision, a 100% waterproof formula and a bold assortment of colors.

As the official make up sponsor of Mercedes-Benz Fashion Week Swim in Miami, MAKE UP FOR EVER put artists to work at the top 2011 swimwear shows testing Aqua Liner on models backstage. Their challenge was to create bold, show-stopping make up looks that wouldn’t melt or fade while on the runway under hot lights, performing in the water, or in the humid Miami climate. The end result? Aqua Liner guaranteed intense weather, tear and sweat-proof color that lasted through the shows.

Aqua Liner is formulated with acrylic copolymer, a hydrophobic macromolecule that forms a flexible film to lock water out. It contains 50% more polymers than traditional eyeliner formulations to ensure a long-lasting, waterproof result, as well as essential amino acids derived from apple juice for high-color intensity and bold pay-off.

Available in 15 vibrant shades with matte, iridescent and diamond finishes, Aqua Liner can be used to match all moods and styles. The long and dense, yet flexible applicator is designed like a make up brush handle to ensure easy application, with a specialized foam tip that delivers the ideal amount of texture for drawing an ultra precise line with a buildable result.

Aqua Liner goes on evenly and dries quickly for a look that lasts all day and all night long.

The shades:

#1 – Diamond Gold

#3 – Iridescent Emerald Green

#4 – Diamond Lagoon Green

#5 – Diamond Turquoise Blue

#6 – Iridescent Navy Blue

#7 – Diamond Black Purple

#8 – Iridescent Electric Purple

#9 – Iridescent Fuchsia

#10 – Iridescent Red

#11 – Diamond Burgundy

#12 – Mat Mocha

#13 – Mat Black

#14 – Diamond Multicolor Black

#15 – Iridescent Anthracite

#16 – Diamond White

Aqua liners launch May 12th, exclusive to Sephora.

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